If you're a beauty lover, you know that there are A LOT of people with beauty blogs and channels. Some of the most popular ones make amazing content, get access to the coolest products and innovations and are unreal talented.
The sheer volume of beauty bloggers and vloggers can be intimidating but there is still some really compelling information out there that supports your desire to either START or GROW your beauty channel or blog because the industry is far from saturated.
Did you know revenues, in the beauty industry in the United States alone, surpassed $60 billion dollars in 2016? This segment is huge because the consumer demand is huge. This means the time is still ripe for people who want to get in and share their thoughts on this burgeoning industry has never been greater. People want information. People want perspective. They are craving information from people that they feel they can trust. Maybe you're that next person?
Is there a lot of competition? Absolutely. Are there already established creators who have carved out their authority on the matter of beauty? Yes, yes there are. But that doesn't mean that YOUR voice and perspective is one that doesn't need to be out there. The key is adding something new to the conversation. Where is there a hole in world of beauty? Do you find it hard to get reviews for your skin type or tone? Is there something that you wish more beauty vloggers/bloggers would talk about? Be the one who writes from this perspective because there are probably others out there who are looking to hear the very same things you wish were out there more prevalently.
Wonder where you should start? Well...
First and foremost, if you want to get in on the action - you have to START. Start today or maybe tomorrow. But start soon! If you've been thinking about getting into the beauty blogging/vlogging game you have to start. Don't get obsessed with perfection. In a years time, you're going to be happy that you didn't let fear stand in your way and you started. A year from now you will have learned and grown so much as a content creator. You don't need fancy equipment or $1000 a month in beauty budget to start. Grab your phone, set up in front of a window on a sunny day and start filming or taking pictures of the things you already HAVE in your collection. People want to hear your thoughts so they can make the right buying decisions. Help them!
Be consistent. I'm not going to tell you to be consistent so people know when to expect content from you (although that's true) because you've heard this advice a million times. Today, I'm telling you to be consistent for YOU. Huh?! Yup, being consistent helps YOU just as much as it helps your audience. When you create content consistently, it becomes a part of your life and you make it a priority. Consistency is going to help you become better at the art of creating content, thinking creatively and everything else that goes into being a content creator. People make it look easy but a lot of work goes into making content that is engaging, edited well and presented in a way that viewer can really enjoy and appreciate. By creating a consistent schedule or process for YOURSELF when it comes to blog writing or video filming, you'll ensure that you, in fact, are putting out content on a regular basis in a way that works for both you and your lifestyle.
Need more proof of the power of consistency? Let me tell you about Ashley Haw. I met Ashley last year by chance when we were both invited to a local beauty event. For some reason, we clicked right away and we have been keeping in touch ever since. When we first started getting to know each other, she had about 4,000 followers on Instagram. Less than 1 year later, this beautiful soul, who posts a new look on the 'gram EVERY SINGLE DAY now has over 100,000 followers!! Yes, this beautiful soul is a SELF-TAUGHT makeup artist who created fresh looks every single day for her Instagram and grew her following to over 100K in less than a year. Are you shook? I saw it with my own eyes and it couldn't have happened to a more deserving person. Shameless plug: if you're not following her yet...click here to follow. I promise you won't regret it.
Get in the know. Be sure to sign up to brand marketing emails so you know when new things are being released. Do research on emerging trends so you can become an authority. If you want people to trust what you have to say, you need to take this seriously and build up your knowledge base in as many ways as you can.
Practice, test, and always be trying something new. It's really important that you show growth in your journey. You don't want to be taking the same kinds of pictures six months from now that you do today and the only way you'll be able to do this is if you practice. Push yourself out of your comfort zone so you're content doesn't get stale. Be willing to try products that maybe you wouldn't so you can attract a new audience and keep the audience that you already have engaged.
Set up your social media handles so they all match. A big part of any creative career these days is having people follow you on multiple social media platforms. Different people will want to connect with you in different ways and this will also allow you to diversify how you reach out to your audience. Work on having all of your social media handles match from Snapchat to Twitter. This is great to do before you get wildly popular and will allow brands to find you on your various platforms much easier, too!
Be Anti-Fragile. This is so important. The road to becoming the person you want to become won't be easy. There are going to be days and times where you'll just want to give up because you're not seeing the success you want to see. There are going to be days where someone is going to say something that hurts your feelings. Build up a thick skin so you'll have the emotional, physical, and mental strength necessary to handle the journey to success.
Be Active On Your Social Media Platforms. You never know where you're new visitors are going to find you. This is something that I've been really bad at lately (ahem - hello life) and when I'm not active on social I notice a considerable drop in the performance of my content. To the tune of 30-50%. Yes, it's that important. People may love your content but with the constant barrage of information that the internet provides, being on multiple social media platforms will help remind people of how wonderful you are as a person and how amazing your content is. Remember, people like to support people that they connect with on some level.
Be present so people remember to support you.
At the end of the day, the beauty blogging/vlogging world is very competitive, but so is just about every career path. Competition just means only those who are willing to put in the work to get to and stay at the top will survive. So the question isn't is it still worth it to be a beauty blogger, the question is: are you willing to put in the work required to become one?