How To Deal With Rejection As A Content Creator


As a content creator, you'll deal with a lot of rejection. From people not being very interested in a post/picture/video that you've spent hours creating, to companies not returning your phone calls or emails. I'd love to tell you to just keep your chin up because rejection gets easier but that's not true. Rejection always sucks. But what does get better over time is your resilience. As you create more and more, you'll gain confidence in the work that you put out. 

Just how can you learn to deal with rejection better as a creator?

Understand that the Law of Averages is your friend. The Law of Averages states that a certain outcome is inevitable or certain just because it's statistically possible. In other words, if you do something enough times, it's bound to work out in your favour at least one or more of those times. Another way that I like to look at the law of averages is that by doing something over and over, you not only increase the likelihood that you'll get what you want, but you actually get better at the thing that you're doing.

Take making YouTube videos, for instance. Every content creator absolutely cringes when they look back at their first videos. The evolution of a person's confidence or editing abilities makes leaps and bounds the longer they do it. The more videos they make, the more likely people are to find their content. This my friend, is a real life example of how the Law of Averages works in the real world and garners people real results.

Put yourself out there more. Unfortunately, the Internet can be a really ugly and isolating place. But a lot of the internet - like 99% of the Internet - is full of beautiful people who want to consume what you talk about and be supportive. They appreciate the unique perspective that you bring to the table and they want to see you succeed. They love how genuine you are and the honesty that you bring when you talk about the things that matter to you. When you put yourself out there more, you give people more opportunity to share with you the adoration they have for the content that you create. You give the world the chance to see and appreciate your unique viewpoint. You help someone who is or has been in your position see that there is someone else out there just like them.

The more you put yourself out there, the more you will build your confidence and your resilience. If and when someone leaves a nasty comment on a video or blog post of yours and you realize that you have the ability to push through and still write or film another day - it's going to build up your internal strength in ways that not having to deal with rejection at all could never have done. 

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Tell Others About What You're Going Through. A lot of the time, when we deal with rejection, we like to keep what's happening to ourselves. It can feel embarrasing to share with someone that you're affected by the words of a stranger (or worse yet, someone who actually knows you). But sharing what's going on and how it made you feel with someone else does two things:

First, it helps give you perspective. Maybe you're reading into something and reacting to a situation that isn't even really there. Or maybe the comment that someone has left on your page had nothing to do with you at all. Regardless, an outsider's perspective can help you see things from a different vantage point that can help you calm down and move on.

Secondly, it prevents you from being isolated. Isolation is a terrible thing, so sharing when something like rejection happens allows someone else to help build you back up sooner rather than later. When you share what's going on with someone else, they can help invalidate some of the things that you're letting swirl through your thoughts because of the rejection that you're feeling. They'll help you realize that rejection is only momentary and it's not indicative of a greater flaw in who you are or the aspirations that you've set for yourself.

Last, but certainly not least: Rejection helps you grow into the best version of yourself possible. One of my favourite quotes from Susan C. Young says:

“A diamond’s creation requires immense pressure and intense temperatures to reach its highest potential. Without enduring the adversity and pressure of its environment, the diamond would never become the treasure it was meant to be. May the changes you grow through bring incredible value in helping you forge a remarkable and multi-faceted life.”

It's hard to see it while you're going through the storm, but there is a lesson in each and every rejection. Maybe the lesson is that you need to take better quality photos before you can work with a particular company or PR Firm. Maybe your passion doesn't come through clearly in the way you speak. Maybe you're dealing with negative comments to help you build a tougher skin for the rise in notarity that you're about to experience down the road. Be wise enough to see that there is a gift beholden to you in every single feeling of rejection and see the value in it as well. When someone or something 'rejects' you, it's an opportunity for you to grow and become the exact person you hope to become. As Susan C. Young said: "May the changes you grow through bring incredible value in helping you forge a remarkable and multi-faceted life."

Rejection is hard for the best and strongest of people. But if there is one thing I ask, no beg of you...don't let rejection be the end of your story.

How do you deal with rejection?

Did you know that I work with content creators looking for help giving themselves an 'edge'? Whether you need direction on where to start, an extra push in a direction you already you need to go, or a laser-focused cheerleader who'll refuse to let you give up on yourself and your dreams - I invite you to click here to learn more.