How To Blog For Your Business - 3 Things You Need To Know
Blogging for business is amazing.
It’s a great way to attract the kind of people who are ideal for your products and services (this is how I generate much of the traffic I get to my website) and something I encourage all of my 1-on-1 coaching clients to do as a way to generate a steady stream of eyes to their websites without the constant attention and time required with others forms of online interaction like social media. However, the only way to do that is by being very deliberate about what you write about and for whom.
Today, I’ll share with you 3 things you must consider when blogging for business so that you maximize its impact to increased income, but most importantly, so you’re not just blogging for the sake of blogging.
First, know who your target customer is |
Who is your product or service uniquely designed for? Think of things that your ideal customer is looking for help with that is somehow related to your product or service. If you’re a web designer and you’re targeting women with direct-selling businesses from companies like Stella & Dot, or Rodan and Fields, creating blog posts that help a particular need of this type of woman is a great way for your potential customer to ‘discover’ you while online.
Erin of Alexander Design Co. does an amazing job of this in her posts here and here to help give you an idea of what blogging for a very specific type of audience looks like and how it can seamlessly fit into your overarching brand.
Speaking of knowing your audience, download my free #AudienceAudit worksheet. Within just a few minutes, you’ll have a better understanding of who your ideal audience is and how to better communicate with them.
Recognize that SEO is your friend |
Having worked in Digital Strategy, getting ranked on Google can do amazing things for your business. I’m mean, who doesn’t want eyes directed to our websites day after day from efforts that we only had to do once, right? Well, did you know that 80% of people when searching on Google go straight to the organic search results? People are looking for the answers to their questions and if by creating blog posts on your website, you’re positioning yourself as an expert by answering those questions.
Lastly, 'Think Evergreen' |
This is my first blog post on my website in nearly EIGHT MONTHS. But I’ve seen month-over-month *organic* traffic increases to my blog because I write mainly evergreen content. Evergreen content is content that is not time specific. It’s the kind of content that is as valuable and relevant in 2016 as it would be in 2018 (with a few tweaks at times because #theinternetmovesFAST). It might be exciting to write something about the #kekechallenge and how it relates to your business, but within a few weeks, people won’t be looking for that content and its value on your website will dwindle. Think of questions that your ideal customer will be googling and isn’t related to something that is trendy. This article, for instance, will always be valuable to my ideal client, whether that’s today in 2018 when originally written or sometime in 2020. So long as blogging is still a thing on websites, this post will be of value to someone, somewhere and that’s the point of evergreen content.