Blogging is a lot of fun. It's the ultimate creative outlet and with each post, you have the chance to really help someone. Whether it's teaching them out to create the most wonderful tablescape, how to travel on the cheap or how to blog better, people find blog posts and those blog posts have the ability to really change the trajectory of that persons' day, and sometimes, even their life.
As such, today, I want to talk about how often one should post on their blog. This really varies from person to person, blog to blog but there are certain posting guidelines that I think are fairly universal and I want to share them with you today.
First, I want to talk about the importance of posting regularly because that will tie into how often you should post. Posting regularly helps people to know when to expect content from you. This is advice you've heard over and over again. But I want to stress what posting regularly does for you. Posting regularly will make posting to your blog (and the subsequent promo work that goes on after that...) a part of your life. If you post twice a week - making sure that you post on the same two days each and every week allows people to know when to look for great new content from you, but it also allows you to build certain times of your life around pumping out good content. If you're posting haphazardly or only when you have time to 'fit it in', I can promise you that you won't be consistent and you will always have issues with finding the time to blog. However, if you know that you post your posts on Tuesdays and Fridays, then a mental bell will go off the night before reminding you of this commitment that you've made to have content up.
As for how often you should post. This really depends on a few things. First, you need to decide if this is a hobby, a hobby that you hope will grow into a business or something that you are creating as a business right from the beginning. A hobby blog has no 'rules'. It truly is a passion project or the best sort. You're not worried about numbers or what others think and you can truly enjoy the process of learning and being online without any of the icky pressure of making your content particularly pleasing to anyone other than yourself. You get to take the time to really figure out who you are as a blogger and enjoy the wild ride that is the internet.
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However, if you want your hobby blog to turn into something that can make you money, you're going to have to be more intentional about what you do and why you do it. At a minimum, I suggest that you post to your blog at least two times per week. On the same days. At the same times. Every single week.
As I mentioned above, this is as much for you as it is for your readers. But it's also for our best friend Google. Google likes web pages that post fresh content regularly. So if you want to get ranked on Google (ranked is showing up as early in a search as possible, the goal is to be ranked on one of the first 2 pages) you need to be giving Google new information that it can read and rank on their site. The more times you post, the more likely you are to be ranked. The more you are ranked, the more likely someone is to find you randomly from doing a google search. It's a win-win-win.
If you want to earn a full-time income from your blog/blogging, I highly recommend posting every single day. I say this because you want to bring people to your blog as regularly as possible. With all of the noise on the internet, it's easy for people to skip past a post of yours that they see on Twitter or Instagram. But if they know that you post quality content that they're interested in every day, they will try to build you into their everyday routine. They will automatically take the time to check out your blog whenever they have time and catch up on whatever it is that you've written. It will really help to build up your following, your community and predictability is the best way for you to do this. However, don't kill yourself trying to blog every single day if you already have a lot on your plate. If you're working full-time, putting out high-quality blog posts every single day isn't something you're likely to have time to do. Don't sacrifice quality for quantity. It's better to put out less AMAZING quality content that people are chomping at the bit to read than 5 lower quality posts just so you can tell people that you post on your blog every single day. If you have the time to create quality daily posts, do it. Your stats and readers will thank you.
As a general guideline, I suggest you post to your blog fewer times per week and build up to posting more frequently than starting high and having to cut back. This way, you can see how posting regularly will fit into your regular schedule and if posting every single day versus two times per week is something that is feasible for you. If you're able to post regularly for 30-60 days, then it shows that you can be consistent and you'll have a better handle on if it makes sense for your schedule to bump it up to a more ambitious posting schedule.