Hosting a giveaway is a great way to get people to discover your content. People get the chance to win something for free in exchange for either their email address or subscribing/following you on certain social media platforms.
Let’s be honest, it’s 2018 and the internet is crowded. You need to be very strategic about what you do so you can get on people's radar. Giveaways are a great way to get people to stop for a few minutes and take notice of your content.
To be fair, I’m not a huge advocate of frequent giveaways but I see their value and when done right, I do believe that they *can* be valuable. I’ve hosted a few giveaways in the past and paired it with information I've gotten from people who've hosted their own giveaways to put together this comprehensive list of things you can do to make your first or next giveaway, a successful one!
Use a giveaway service like Gleam or Rafflecopter |
If you’ve entered a giveaway in the last year or two, chances are you’ve had experience entering them through one of these services. I’ve used both behind the scenes and liked them, with a preference for Gleam.
2017 was a pivotal year for influencer marketing. Brands really started to buy-in to the idea of influencer marketing and the need for using influencers as a strategic part of their marketing strategies - 84% of marketers (source) are now using influencers as a part of their marketing plans.
We all know that having eyes on your content, good quality pictures etc are important, but what about the 'soft skills' that really separate those that get to be an influencer full-time and those that don't?
Brands are really starting to put money into this form of adverting and today, I'm going to share with you some of the specific things brands and PR agencies are looking for when figuring out who to work with (and ultimately pay) to create content.
1. Creators That Act Like Professionals |
When brands work with content creators, the creator essentially becomes an extension of the brand. With some of the youtube influencer scandals that have been going on as of late, brands are rightly apprehensive about partnering with certain influencers.
A lot of people want to pitch to brands but before they even attempt to learn and apply the pitching process, they get hung up on this one thing: how do I know if it's the right time to reach out to brands? Then this question leads people to ask other questions. Do any of these sound familiar to you?
The most successful content creators that want to work with brands need to harness the power of the ‘pitch’ in order to successfully transition from being a blogger that blogs as a hobby to one that blogs for both passion and profit.
As with anything in life, good things come to those who are willing to go out and get