As a business owner, you deal with rejection when people choose not to buy what you offer or when you release a new service and no one responds...you might as well have sent the email to the neighborhood bunny.
As a content creator, it feels like rejection when every single one of your 372 followers don’t like your latest post on Instagram or when a brand doesn’t retweet your content even though you’ve been tagging & using their hashtags for months.
It’s a great way to attract the kind of people who are ideal for your products and services (this is how I generate much of the traffic I get to my website) and something I encourage all of my 1-on-1 coaching clients to do as a way to generate a steady stream of eyes to their websites without the constant attention and time required with others forms of online interaction like social media.
Hosting a giveaway is a great way to get people to discover your content. People get the chance to win something for free in exchange for either their email address or subscribing/following you on certain social media platforms.
Let’s be honest, it’s 2018 and the internet is crowded. You need to be very strategic about what you do so you can get on people's radar. Giveaways are a great way to get people to stop for a few minutes and take notice of your content.
2017 was a pivotal year for influencer marketing. Brands really started to buy-in to the idea of influencer marketing and the need for using influencers as a strategic part of their marketing strategies - 84% of marketers (source) are now using influencers as a part of their marketing plans.
We all know that having eyes on your content, good quality pictures etc are important, but what about the 'soft skills' that really separate those that get to be an influencer full-time and those that don't?